General Buisness Facilitator
Entrepreneur, mentor and consultant, Margarita Farmer utilizes her proven negotiating skills and organizational savvy to assist in structuring companies, providing perpetual training and implementing new technologies as they become available. She inspires entrepreneurs to create and sustain an environment which encourages excellence and motivates productivity.
As co-founder and COO of US Signs and US Signs and Service, she was instrumental in growing the start-up sign company into a large virtual sign company utilizing a network of 800 installers and 20 manufacturers, while managing the in-house staff of Project Managers and Service Coordinators. The most important key to the company’s success was recruiting and training vendor organizations so that all parties would operate efficiently, maintain quality control and uphold the reputation of her organization; all while maintaining profitability for each of the parties concerned.
After 31 years of successful operation, she and her co-founder sold US Signs for full value.
It is not surprising that Margarita has now turned her depth of knowledge and experience towards working independently to help other entrepreneurial companies achieve the same measure of success by restructuring their companies and redesigning their methods. She is presently consulting with a growth-oriented, high technology information systems company. As Ms. Farmer points out, “All successful companies are necessarily customer service driven, so they must engineer their organizations to efficiently deliver the service levels and products their customers/clients expect.”
Recognition of her business success and leadership skills is evidenced by her membership in, and Southwest Chairman of, The Committee of 200, an organization of highly successful women executives and entrepreneurs based in the United States, but whose influence and work is conducted globally. Ms. Farmer is comfortable participating with individuals and groups on any continent, or dialoguing on panels with business professionals, professors and university students like Pepperdine, Fudan (Shanghai), Tsinghua (Beijing) and Pretoria (Johannesburg) Universities.
What sets Margarita Farmer apart is that she understands the motivation and challenges which confront the entrepreneur; she knows every step, pitfall and triumph because she has lived them all. She is particularly well qualified to instruct the person who sets out to create a new business enterprise that can ultimately provide jobs and careers for many industrious people. She understands the importance of building a company of service-oriented people who can cordially and competently deliver the products and services their customers and clients have a right to expect because she has done all of that.
Her “down to earth” style is simultaneously confident and humble, making her an ideal mentor and consultant for people who are just setting foot upon the path of entrepreneurship, or for those who are facing any of the many challenges which constitute the adventure of growing a business.